Some SEO Misconceptions that can hurt your Rankings

SEO is a constantly changing process. And if you are not up to date with the latest strategies, it is easy to get stuck in the old and obsolete processes. Many misconceptions can begin to form over the dos and don’ts of optimizing your website. If you are trying to handle your SEO on your own or trusting a reputed SEO company to do the job for you, these misconceptions can get in the way of your SEO firm Toronto strategy.


You probably are aware of the benefits; an optimized website will have for your business. It is essential that you are not caught up in the practices of the past, which can cause serious harm to the work you have put on your website. We will explore in this post, some of the biggest and the most concerning misconceptions people have about SEO firm Toronto.

SEO is just keywords and links:

No doubt, keywords, and links are important, but if you’re just counting on these to boost your rankings, you will surely be disappointed with the results. Search engines are constantly changing and are affected by more factors than just keywords and links. It is important to proportionally spend your time on other elements like the architecture of the website along with the social reputation. These factors, coupled with solid keywords and links will get you the results you are looking for.

Quantity is better than Quality:

It is a wrong notion that you need to produce multiple posts for your website’s blog. Search engine algorithms are getting smarter by the day and are recognizing and rewarding high-quality content. The smarter approach would be to prepare and execute your blog posts. It is important to take out time to make sure that you are providing good and quality content in one blog post rather than posting multiple rushed outposts.

Rankings are everything in SEO firm Toronto:

You may have managed to get a great ranking from the SEO rankings, but you still may not be getting the desired results. Your rankings need to be ranked with some factors like the right kind of audience reaching your website, along with website traffic to get a sense of the return on investment. Look beyond your rankings for some of the SEO practices like the growth in organic search traffic and search traffic per keyword. Measure the growth of conversions from organic search traffic and organic search traffic per keyword as well.

Content marketing has replaced SEO:

We all know that search engines are now recognizing and putting high-quality content over obsolete SEO practices. Many people might get the impression that SEO is dying off. SEO and content marketing go hand in hand. Quality content is essential to engage the customers but it is SEO that brings the customers to the content. For instance, your new business website is producing great content. But what use is it if nobody can find your website?

SEO firm Toronto is a one time process:

SEO is an on-going process. Once you get the desired SEO results, it takes a whole lot of active and consistent effort to maintain your rank in the search engine results. It is important to think long term when it comes to SEO. Set up regular weekly or monthly reviews to take a look if your SEO strategy is performing well. If it is not, make necessary changes.

Google is the one and only search engine:

When it comes to search engines, most people tend to think of only Google. If you are focussing only on Google, you are leaving a lot of potential traffic that visits search engine pages like Bing and Yahoo. Aside from concentrating the focus on traditional search engines, marketers need to focus on social engines as well. Social engines can ne their own engines. For instance, people usually search for companies for their social accounts on social media platforms like Facebook and Twitter. It can be a tedious process if multiple profiles pop up and you cannot find the account you are looking for. Hence it is a reminder that content needs to be optimized for not just search engines but social engines as well.

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